From 2016 onwards the EU launched its Strategy for Culture in International Relations (SCIR). In this strategy the EU aims to – at least partially – move away from cultural diplomacy and instead focus on the notion of ‘cultural relations’ which is driven by ideals rather than interests and aims to stimulate disintermediated transnational cooperation between non-governmental actors, civil society representatives, professionals from the creative and cultural sectors, and ordinary citizens. Despite this foregrounding of a more decentralised approach to governance, no thorough research has been carried out that unpicks the involvement of grassroots cultural actors in EU funded cultural initiatives impact on cultural governance.